How Sacramento Business Owners Attract Customers for Small Business Saturday

Small Business Saturday is starting again this year, and many Sacramento stores have vacation deals to attract customers. According to the Small Business Administration, there are over 32 million small businesses in the United States. More than half of all working Americans own or are employed by a small business. Nami Thompson has run her R Street business, Tea Cozy, since 1998 in downtown Sacramento. “Our online sales have jumped exponentially since COVID,” she said. “Most of our stuff is in store, but we have online orders. We do a lot of shipping and pickup. With more people vaccinated, she hopes business will continue to grow. But COVID-19 continues to create many challenges. Some products she ordered months ago are still stuck in ports. “I’m seeing an increase in foot traffic, but I’m also having supply chain issues,” she said. That’s why she got creative in teaming up with neighboring businesses to host small events to attract attention or offer special holiday packages like her 12 Night Tea Party package. Christmas’ for $ 25. Unlike big box brand name stores, small local stores can give people the chance to find something a little more unique for their loved ones. For electronics enthusiasts, 1UP Retro Video Games on J Street sells vintage consoles that date back to the 1970s. The store opened exactly one year ago on Black Friday. “Especially in downtown and downtown, there has been a real increase in foot traffic and people shopping,” said Travis Boune, owner. 1UP has seen positive growth over the past year as more people have turned to video games to spend time in quarantine. “Many of our neighbors have talked about how our foot traffic has also helped their business,” Boune said. Boune is offering 15% off most items in store this holiday weekend, to keep customers coming. “With the pandemic, everyone has been affected so we can support the community in any way. Feet,” said customer Sakshi Joshi. The pandemic hit Main Street hard. 200,000 more small businesses have closed permanently between March 2020 and February this year, in addition to the pre-pandemic rate of around 600,000 annual closings. “Our small business is starting up,” said Emalee Ousley, who plans to open Capital Cat Cafe this summer. . The store will source drinks from local producers and work with local animal shelters to help cats find new homes. Meanwhile, Ousley is hosting pop-up events. She said she was grateful that days like Small Business Saturday can advertise early. “Something like that where people come and support businesses in their community is really cool,” she told her tabl e installed on J Street. “We went here and talked to some local people, get our name out there.”

Small Business Saturday is starting again this year, and many Sacramento stores have vacation deals to attract customers.

According to the Small Business Administration, there are over 32 million small businesses in the United States. More than half of all working Americans own or are employed by a small business.

Nami Thompson has run her R Street business, Tea Cozy, since 1998 in downtown Sacramento.

“Our online sales have jumped exponentially since COVID,” she said. “Most of our business is done in-store, but we have online orders. We do a lot of shipping and pickup. “

With more people vaccinated, she hopes business will continue to pick up. But COVID-19 continues to create many challenges. Some products she ordered months ago are still stuck in ports.

“I see more foot traffic, but I also have supply chain issues,” she said.

That’s why she got creative in teaming up with neighboring businesses to host small events to attract attention or offer special holiday packages like her 12 Night Tea Party package. Christmas’ for $ 25.

Unlike big box brand name stores, small local stores can give people the chance to find something a little more unique for their loved ones.

For electronics enthusiasts, 1UP Retro Video Games on J Street sells vintage consoles that date back to the 1970s. The store opened exactly one year ago on Black Friday.

“Especially in downtown and downtown, there has been a real increase in foot traffic and people shopping,” said Travis Boune, owner.

1UP has seen positive growth over the past year as more people have turned to video games to spend time in quarantine.

“Many of our neighbors have spoken about how our foot traffic has also helped their business,” Boune said.

Yet the path to upgrading a business is not easy. Boune is offering 15% off most in-store items this holiday weekend, to build customer loyalty.

“With the pandemic everyone has been affected so any way we can support the community is another way for us to get the community back on its feet,” said client Sakshi Joshi.

The pandemic has hit Main Street hard. An additional 200,000 small businesses closed permanently between March 2020 and February of this year, in addition to the pre-pandemic rate of around 600,000 annual closures.

“Our small business is starting up,” said Emalee Ousley, who plans to open Capital Cat Cafe this summer. The store will source drinks from local producers and work with local animal shelters to help cats find new homes.

Meanwhile, Ousley is hosting pop-up events. She said she was thankful that days like Small Business Saturday could advertise early.

“Something like that, where people come to support businesses in their community, that’s really cool,” she said at her table on J Street. “We went here and talked to some local people, get our name out there.”

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